Serious campers like you want a cooler you can sit on when you’re out camping with the family. What good is a cooler that you can’t sit on anyway? It’s usually the most convenient thing anyone can find when your sitting back relaxing having a beer at the end of the day.
So many everyday coolers these days are made dirt cheap and don’t take this simple reality into account when they’re designed. The avid camper wants good quality gear where the lid doesn’t feel like it will buckle in at any minute when someone sits on it.
A lot of people don’t mind putting up with cheap camping equipment because they won’t pay a few extra dollars for quality well designed gear.
But I’m guessing that you’re not like a lot of people. True Blue Coolers are designed with you in mind. We know that you want quality equipment that is designed for how you’re going to use it, that is a pleasure to use and that will be around next year and the year after and for many years to come because its a quality product.